VP, Marketing & Advertising

David Aplin Job Details

VP, Marketing & Advertising

Halifax, NS

Permanent

Posted Date: 15/03/2022

Job ID: RT858496315

Marketing

Our client, a leading pet industry company, is recruiting for an energetic and driven Vice President of Marketing & Advertising to join its rapidly growing team across Canada. The right candidate will be a highly motivated team player with a strong work ethic, a passion for marketing, advertising, and strategic planning.

We are looking for a candidate that is a driven and personable leader with a “can-do” attitude. The successful candidate will be located in Mississauga, ON, or Halifax, NS.

Perks & Benefits:
  • Salary of $95-110K
  • Annual Bonus
  • Full benefit package
Responsibilities:
  • Develop and implement a cohesive marketing plan to increase brand awareness and advertising Initiatives for the company and its portfolio companies
  • Implement and manage short and long-term goals for the entire marketing department
  • Work with the CEO and other executive team members to identify and develop the company's marketing and advertising yearly strategic planning and budgets
  • Build relationships through creative PR strategies
  • Implement and monitor all marketing campaigns, improvements, and strategies
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events and advertising
  • Forecast hiring needs for the Marketing department and communication to Human Resources
  • Participate in the quarterly and annual planning of the company’s objectives
  • Oversee and manage projects including product launch management, sales and advertising for products and brands, presentations, sales tools, and competitive analysis
  • Develop and track metrics and success criteria for all marketing programs and activities, including competitor activity and market trends
  • Create schedules, planograms, merchandising initiatives for the company and its portfolio groups
Qualifications:
  • Bachelor’s degree in Marketing, Advertising, or a related field
  • Experience within the pet industry is required
  • 5+ years of experience in a related role
  • Experience with Illustrator, Photoshop, InDesign, Elementor, WordPress, Shopify, Google Suites and Analytics, and AdWords are considered an asset
  • Ability to plan and manage at both strategic and operational levels
  • Experience developing and implementing marketing and advertising strategies that have consistently met or exceeded planned objectives
  • Ability to manage and work collaboratively with colleagues and staff to create a results-driven, team-oriented environment
  • Must be articulate and well-written, with exceptional attention to detail and communication skills
  • Travel within Canada is required
  • A love of pets!
Job ID: RT858496315

If you are interested in this position and meet the qualifications, apply today! We thank all applicants; however, only those who are authorized to work in Canada or are selected for an interview will be contacted.

David Aplin Group, one of Canada’s Best Managed Companies, is an employment agency specializing in finding top talent for exceptional organizations across North America. There are no fees to apply to our jobs or engage with our recruiters to find a new career. Companies hire us to help them grow their teams. Visit our website to learn more: www.aplin.com #LI-DNP#IND-DNP

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