Senior VP, Business Development & Marketing

David Aplin Job Details

Senior VP, Business Development & Marketing

Calgary, AB


Posted Date: 22/06/2022

Job ID: RT500042621


If you are a talented and experienced executive Business Development and Marketing expert, David Aplin Group has the right opportunity for you! Our Alberta-based client is seeking a Senior VP, Business Development & Marketing to join their team preferably in Calgary, AB but may be open to Edmonton, AB as well.
The Senior Vice President (SVP) of Marketing and Business Development is a highly motivated and engaging leader responsible for the development and execution of strategies to deliver exceptional results.
  • Leadership
    • Work with leadership to aggressively break down challenges and deliver results
    • Explore and grow clean technology opportunities  
    • Develop strategies to strategically take the risk and drive revenue growth
    • Build, manage and coach a high-performing marketing and business development team
    • Develop diverse leaders and perspectives to achieve market leadership
  • Culture
    • Enhance communication of goals and achievement internally and externally
    • Energize teams with a fresh perspective
    • Develop strategies to enhance market-leading agility
    • Extend the knowledge and understanding of culture drivers internally and externally
    • Build long-term relationships with employees, clients, government officials, and stakeholders
    • Support Human Resource development strategies to build the next generation of leaders
  • Business Development/Sales
    • Work with leadership to implement market-driven strategies to exceed revenue and strategic goals
    • Aggressively manage Business development team performance to exceed goals
    • Develop new and grow existing revenue lines
    • Spearhead clean tech growth
    • Identify competitors and evaluate their strategies and positioning and devise aggressive counterstrategies
    • Work with leadership on continuous improvement and standards-setting of the bidding processes including account planning, new business development, RFPs, and revenue forecasting
    • Develop and oversee partner channels that increase the company’s revenues and exposure to a broad prospect base
    • Direct and drive market/business development research collection, analysis, and interpretation of market/business development data for short and long-term market forecasting
    • Produce and present by-weekly BD/Marketing reports to leadership
    • Work with finance the team for monthly financial forecasts on prospective projects being targeted
    • Network at industry and social events to further develop business relationships with industry organizations, current and prospective clients, key suppliers, and potential partners
  • Marketing
    • Devise and execute an annual marketing plan to increase brand awareness and market share of the organization
    • Aggressively market group of company using the latest techniques and technologies  
    • Accelerate SEO performance
    • Drive the implementation of marketing campaigns on social media platforms to create visibility in the target markets as well as drive interactions with prospective clients
    • Create content and maintain company presence on social media platforms to ensure we are relevant socially and engaged in our industry driving interaction with prospective clients in our target markets
    • Identify, plan, and execute differentiated and impactful marketing strategies to drive visibility and engagement with prospective clients that meet the business objective and drive leads
    • Manage the marketing/business development budget and expenditures
    • Maintain branding standards and ensure compliance across all marketing/business development communications channels
  • Highly Motived
  • Culture Builder
  • Out of Box Thinker
  • Aggressively Pursues sustainable results
  • Should have sound experience leading a marketing/business development team
  • Strong background in marketing communication/business development or a similar relevant field
  • Outstanding communication, presentation, and leadership skills
  • In-depth knowledge of market/business development research
  • Sense of ownership and pride in your performance and its impact on the company’s success
  • Critical thinker and problem-solving skills
  • Must be a Team player
  • Must have excellent time-management skills
Job ID: RT500042621
If you are interested in this position and meet the qualifications, apply today! We thank all applicants; however, only those who are authorized to work in Canada or are selected for an interview will be contacted.
David Aplin Group, one of Canada’s Best Managed Companies, is an employment agency specializing in finding top talent for exceptional organizations across North America. There are no fees to apply to our jobs or engage with our recruiters to find a new career. Companies hire us to help them grow their teams. Visit our website to learn more: 

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