Marketing Operations, Team lead

David Aplin Job Details

Marketing Operations, Team lead

Edmonton, AB

Permanent

Posted Date: 15/06/2022

Job ID: 9S20821563

Marketing

Join a top employer and advance your career. David Aplin Group has partnered with our client, a large and established organization, to hire a Team Lead of Marketing Operations for their Edmonton office. This is a hybrid role. Our client looking for someone with tactical experience in digital marketing, google analytics, A/B testing, and conversion optimization.  
 
The successful candidate will lead a team through a variety of interesting and diverse projects. They are leading edge in their industry and offer ongoing training and opportunity for advancement.
 
Perks & Benefits:
  • Excellent compensation
  • Excellent pension company matching
  • Hybrid work model
  • Ongoing training
  • Flexible benefits
Responsibilities:
  • Lead and mentor a team made up of Optimization Specialists, Automation Specialists, and SEO specialist
  • Define metrics and KPIs to measure and track the success of digital marketing initiatives
  • Lead a team on various projects such as building a member onboarding strategy and member retention strategy
  • Work on projects related to a new mobile app and rebuilding a website and store
  • Lead team to set up A/B testing and provide insights to optimize conversion rates. Continuously optimizing funnels to increase conversion rates. Optimize PPC landing pages.
  • Help set up complex marketing automation projects ensuring multiple databases speak to each other
  • Proven ability to drive advancement across tactical marketing programs including marketing automation, analytics, funnel optimization, display advertising, search engine optimization
Qualifications:
  • A University degree or college diploma in a related field such as Marketing, Computer Science, Business Administration, Public Relations, or related experience
  • Experience in Digital Marketing
  • Deep knowledge of Analytics (google analytics)
  • Experience with A/B testing or conversion rate optimization
  • Not required but would be considered an asset is an experience in Front End Web Design, SEO
Job ID: 9S20821563
 
If you are interested in this position and meet the qualifications, apply today! We thank all applicants; however, only those who are authorized to work in Canada or are selected for an interview will be contacted.
 
David Aplin Group, one of Canada’s Best Managed Companies, is an employment agency specializing in finding top talent for exceptional organizations across North America. There are no fees to apply to our jobs or engage with our recruiters to find a new career. Companies hire us to help them grow their teams. Visit our website to learn more: www.aplin.com  

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